About Me
I’m a product designer who’s spent the past few years building and scaling digital products in the restaurant and hospitality space. I love taking a step back to figure out what the real problem is, then turning that into designs and solutions that work for both users and the business.
ux & product design
At Foodie Card, I’ve led redesigns of web and mobile experiences, everything from dashboards and search flows to rewards and app features. I dive into research, wireframing, and prototyping, but I also maintain design systems, collaborate with engineers, and keep live products polished and scalable. On The Forking Group side, I manage a small team of web designers, work directly with clients, and balance creative problem solving with business strategy. For me, it’s all about solving the right problems, designing with intention, and making sure the solution actually works in the real world.
user research & usability testing
Discovering what users actually need and validating solutions before launch.
wireframing & prototyping
Rapidly visualizing ideas and testing interactions to guide ideation and development.
information architecture
Structuring content and flows that solve real user problems and support business goals.
design systems & visual design
Creating consistent, scalable, and polished interfaces that delight users.
digital marketing
At The Forking Group, I help restaurants and hospitality clients tell their story online. I design, build, and maintain websites, develop marketing campaigns, and integrate tools like loyalty programs and online ordering to drive engagement and repeat visits. I also lead branding and digital identity for clients, which includes designing logos, choosing typefaces and color schemes, and fine-tuning brand style guides in order to make sure every client’s presence feels cohesive, intentional and aligns with their social media strategy. These choices inform the rest of our teams across client digital marketing ecosystems (email, SMS, in-store, digital storefronts, etc.)
I also assist on email, SMS, social, and web campaigns which includes segmenting users, automating communications, and optimizing timing to make sure every touchpoint counts. I love blending UX, branding, marketing, and technical execution to create experiences that feel seamless and actually deliver results.
branding & digital identity
Developing logos, fonts, and cohesive visual systems to elevate a brand’s presence.
campaign strategy
Designing and managing email, SMS, and web campaigns that drive revenue.
segmentation & personalization
Using data to target offers, promos, and messaging for maximum impact.
content & creative production
Creating visuals, social content, and promo assets that support marketing goals.
for fun
Outside of work, my creative spirit continues. I'm a film photographer, drummer in two bands, and music producer. In my bands, I design album artwork, merch, and logos, create content for social media and brand our projects from top to bottom. I love exploring outdoors, camping, traveling, reading, drinking coffee, and hanging with my wife and dog Louie.
Did someone say music...?
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